We start our product development task whit SITUATION ANALYSIS.This includes operating on the one hand:
Experience buying through trial purchases, telephone and online quotes staff and efficiency checks
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we look at the cost-effectiveness of existing suppliers
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improving the efficiency of F&B and other areas in terms of margin, material
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utilization and rotation speed
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subject to internal control
On the other hand, it includes an examination of sales efficiency:
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utilization, average price, and revpar
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revenue and yield management as well as distribution and channel management
Third, we look at marketing:
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for search engine marketing optimization
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by rank in search engine rankings and portals
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summarizing guest reviews, examining the opinions of professional opinion
formers -
using social media